It was Red Nail's turn to do a Loerie Call for Entries campaign. More often than not, our working sessions ended up at The Keg and Filly. Kevin Kleinhans told us a joke about this dude who goes into a butchery in the middle of nowhere and asks the butcher how fresh his meat is. Next thing, we were filming the joke at a siff butchery in the middle of nowhere. 'Keep it Fresh' seemed to be an apt theme for the campaign. The final version of the commercial had a really cool scrolling title sequence - very fresh for its day.