A tough Brief: The 2010 Soccer World Cup was fast approaching and no one, South Africans included, thought we could pull it off.

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We had to get South Africans believing again - but we were not allowed to mention 'soccer' or the 'world cup'. Our insight came from our own victory over darkness - the execution was a poignant reminder of how great we all felt on that day when we all voted for a free and democratic South Africa.