#OutOfTheBlue was the SKYY VODKA tag line for a promotion where consumers could win #OutOfTheBlue Experiences. We had to document the experiences. Problem was that the activation company only let us know what was happening a day or two before we had to fly out. This meant we had very little control over the shoot. But we had loads of fun and I would do it all again. Especially if it meant I could work with the same team again. Here are two of the online content pieces that we produced in no time at all. The rest can be seen on the SKYY VODKA Facebook page. There were 8 in total.