DOOM | someofhennieswork

IT'S WHAT

INSECTS

FEAR MOST.

This campaign started off with a dream I had about a little Ant Boy, lying in his bed - terrified at the thought of a can of DOOM under his mattress. You would imagine that it would have been an easy sell. But the Client at the time had a bunch of rules, which included; no animated insects. It took quite a few meetings to convince the Client that the ads would work wonders for the brand.

None of the Illustrators that treated on the job managed to capture the essence of the campaign the way that Adam's drawings did. So luckily for us all, he ended up doing all the drawings himself. Here are some of the photos I managed to find of the process.