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CAPTURING THE STATE

OF THE NATION.

South Africa has more than its fair share of ups and downs. kulula.com has always had its finger on the pulse of country and has become known for having, and sharing, its point of view. Part of the airline's 'Always On' strategy, was to have a social response platform called 'On The Fly'. Here are some of the posts that we came up with in response to things going on in Mzansi. 

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BEING A TRAVEL HATER

GETS YOU NOWHERE.

Mike Muller and I were the CDs on a project to develop new content for the kulula.com Travel Hater campaign. We opened it up to the agency and everyone contributed with some really cool and funny stuff.

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