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HENNIE STANDER - Advertising Portfolio
#LivingNeverRetires
We very nearly got Old Mutual to change the name of the Retirement Annuity to a Lifement Annuity. The campaign hashtag stayed, as did the sentiment that being 55 is not what it used to be. When the name of the product eventually does change to 'Lifement', then you know who came up with it.
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