702 Talk Radio was a great brand to work on. This little ad got us our first awards, after having only being working for 2 months. And it has helped set the tone ever since - never stop coming up with ideas that can take things to the next level.

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When the station was set to change from AM to FM (meaning no more interruptions due to poor signal strength), I presented a press ad for the Breakfast Show, reading: 'Breakfast, without Snap, Crackle, or Pop'.

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The idea was to place the advert in areas where the AM signal was notoriously poor, like under freeway bridges, in parking garages and in office buildings. Here's what the campaign would have looked like: