702 Talk Radio was a great brand to work on. This little ad got us our first awards, after having only being working for 2 months. And it has helped set the tone ever since - never stop coming up with ideas that can take things to the next level.

​

When the station was set to change from AM to FM (meaning no more interruptions due to poor signal strength), I presented a press ad for the Breakfast Show, reading: 'Breakfast, without the snap, crackle, or pop'.

​

It never ran, and I am still gutted about it. The lesson for me is; always be upset about great work that does not see the light of day.