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REWARDING PEOPLE'S

LOVE FOR REALITY TV.

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The more #LifetimeLovers watched Lifetime 131, the more they got rewarded. This simple and engaging idea was launched late 2019, the objective being; significantly grow viewership. 

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The Case Study video goes into more detail with regards to the results and how all the various campaign elements worked together. In essence, it was a 'dual-screen' Twitter campaign that played out while people were watching TV.

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