We cast Antony Coleman to be our slowly-dying insect in this rather drawn out death scene. He did a fantastic job, as always. 10 years ago, the judges felt that the spot was too long, even when the length was the crux of the idea. Nowadays long radio ads at award shows are the bomb. This 'too-long-to-win' spot was written by Vanessa Wood and Kirsten Friedericksen.